Let's speak about the various Instagram post types and some best practices for motivating engagement.
Images
The most typical post on Instagram is an image post. When publishing images, share a range of images. Range will reveal your brand varies and engage your followers in various methods.
It's also crucial to bear in mind that Instagram users are searching for real posts from brands-- not blatant ads. Attempt to catch your business culture with way of life shots and behind-the-scenes appearances. Avoid posting too many pictures of your item.
Example: Nike's Instagram includes product photos, but the bulk show genuine athletes, performances, and other kinds of material that promote the Nike brand name character as a whole.
As you begin to explore the platform, you'll see there are many type of images you can post to your account. Get creative! Take note of any concepts or styles you think would work well for your brand name.
To get you started, we've compiled a list of some successful Instagram image types.
Behind-the-Scenes Posts
These posts use a glance into the part of your company that individuals do not generally see. It's crucial that they don't look staged-- credibility is crucial!
Example: Aeronaut Brewing Company provided an inside take a look at its business culture by showcasing its workers at work.
Reposts From Employees
Fantastic content can be right in front of you ... on Her Latest Blog your staff members' Instagrams. (Just make sure to tag or credit the initial poster.) Reposting pictures from your employees is a simple method to curate genuine content and humanize your company. Not just will your audience engage with your brand name, but they'll likewise start to "bond" with your employees.
Example: Fenway Park typically reposts images shared by the grounds crew as they prepare the stadium.
Educational Posts
Educational posts offer snackable tips on how to do or make something. The images or videos generally provide the guidelines in a way that are quick and simple to follow.
Example: The popular Tasty recipe video series from Buzzfeed is instructional yet very amusing and simple to replicate.
Influencer Posts
Influencer posts utilize the popularity of a celebrity or popular public figure to promote your brand name. These posts often include a visual of the influencer using or communicating with your product. Among the primary benefits of influencer posts is getting the attention of another audience.
Example: Goal Zero shows distinguished rock climber and photographer Alex Honnold utilizing one of its solar power charging stations. Not just is Goal Zero reaching its own audience, it's likewise reaching Alex's 500,000-plus Instagram fan base.
Motivational Posts
An inspirational post combines an easy visual with an overlaid quote or uplifting text. These posts motivate your audience and magnify your brand name worths. While reliable, attempt to publish these moderately to prevent looking tacky. Apps like Quipio and Typic can assist you include text to images in a way that's constant with your brand name standards.
Example: Foundr frequently shares inspirational posts to encourage its follower base of entrepreneurs, small business owners, and online marketers. The posts likewise align with their mission as an organization media company.
User-Generated Content
Similar to staff member reposts, user-generated content (UGC) is curated content from your fans and fans. Your tagged posts and posts with your brand name hashtag are a fantastic source for UGC.
Sharing your fans' and fans' images not just make the initial poster feel good, it likewise shows that you genuinely appreciate your clients. Just be sure to credit the original post with a tag or in the caption. To repost user-generated content, screenshot and crop the original post or use a reposting app like Repost for Instagram.
Example: WeWork conducts an annual #DogsOfWeWork campaign and compiles the best submissions together into a yearly calendar. WeWork does not repost every tagged image, their project helps create vital reach and engagement.
Newsjacking (Trending Holiday Posts)
It looks like there's a "holiday" for whatever nowadays. Occasions like National Sibling Day and National Ice Cream Day generate a ton of engagement on social media. Take part the enjoyable by taking part in a regional, national, or world trend. A newsjacking post is a fantastic way to post humorous content that associates with light-hearted events.
Example: Corridor Brewing commemorated the Cubs' Opening Day. Through this post, the American dining establishment chain took advantage of a popular American activity.
Catching and Editing Instagram Photos
Now that we've explored what you can post on Instagram, let's review some methods to make certain your content succeeds. Unlike other social media platforms, Instagram's easy profile design forces you to focus on the quality of content ... not the amount.
While this is fantastic for engagement, it likewise means that you can't hide average content. Do your very best to utilize high-resolution images on your Instagram feed.
Square images should be 1080 x 1080px. Landscape images ought to be 1080 x 566px, and profile images need to be 1350 x 1080px. Despite what size you submit, every image will be shown as a square in your profile feed.
How to Take a Great Photo With Your Smartphone
You might be believing How am I expected to capture the ideal, top quality shot without a high-quality electronic camera? No concerns! Phone electronic camera innovation has ended up being so advanced that it now matches thousand-dollar electronic cameras.
Remarkable photography is no longer restricted to those with professional electronic cameras. You (yes, you!) can take captivating images your audience will enjoy using a tool you already have in your hands. Here are some tips to drive follower growth and Instagram engagement.
1. Follow the rule of thirds.
To instantly enhance your picture composition, turn on your camera grid lines. Goal to put your subject at the crossway of one set of vertical and horizontal lines. This method, known as the guideline of thirds, is popular You Can Try This Out amongst painters, illustrators, and professional photographers.
Placing your topic off center develops a slight imbalance that captures your audience's eye. To switch on your grid lines (on an iPhone), go to Settings > Photos & Camera and change Grid to on.
2. Concentrate on a single subject.
A congested background with several topics in a frame only distracts from the focus of your shot. It can even confuse your audience.
Instead, concentrate on a single topic in each photo. Get rid of interruptions by cropping them out or finding a tidy background to shoot against.
3. Benefit from negative space.
Negative area is the void around your subject. Leaving negative area around your subject will draw attention to the desired focus of your image and prevent it from looking crowded.
4. Search for interesting point of views.
People are utilized to seeing the world from eye level. To develop fascinating and fresh pictures, use shots from different perspectives. Change up your shooting perspective to capture a bird's eye view or worm's eye view. Explore different angles to discover brand-new viewpoints on common sights.
5. Utilize balance and patterns.
The human eye is naturally drawn to in proportion shapes and objects. In some cases, it's best to break the rule of thirds and center the scene in your frame. Leading lines are another more particular type of proportion that pulls the eye into the image. Individuals are also drawn to patterns. A pattern could be guy made, such as a tiled flooring, or natural, such as petals on a flower or vines on a wall. To make things actually intriguing, separate the pattern with your subject.
6. Use natural light.
Basic overhead lighting produces extreme shadows and highlights that create undesirable dark and light areas in your images. To prevent this from occurring, use soft natural light any place possible. Attempt taking images next to a window, and for outdoor shots, the half-hour prior to sunset and after dawn frequently provides the most striking lighting as the sun is low in the horizon.